Perceived Ubiquity in Mobile Services
نویسندگان
چکیده
منابع مشابه
Attenuating perceived privacy risk of location-based mobile services
The rapid diffusion of mobile devices has spurred the development and use of location-based mobile services (LBMS). LBMS have the potential to add value to businesses through sale of LBMS applications and targeted marketing of products and services. However, studies have shown that individuals’ intention to use LBMS is plagued by the perceived privacy risks of disclosing location and personal i...
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Work on how consumers evaluate electronic service quality is both topical and important due to the well accepted criticality of electronic channels in selling products and services. However, the extant research on electronic research quality is preoccupied with the web site internet context and most of the studies are single-country studies, inhibiting conclusions of robustness and generalizabi...
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in recent years, the advancement of information and communication technologies and particularly rapid changes of mobile technologies lead to new applications and services. furthermore, the possibility of mobile service delivery will change its current applications. therefore, it is important to identify the user’s acceptance of mobile services; thus, it is necessary to determine the effective a...
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ژورنال
عنوان ژورنال: Journal of Interactive Marketing
سال: 2013
ISSN: 1094-9968
DOI: 10.1016/j.intmar.2012.10.001